Even though a lot of people today are faced with receiving a lot of spam on the email inboxes, email marketing is still the most efficient way to maintain leads and turn them into customers. There are several reasons why email marketing can’t be overlooked.
Communication: It is a fact that at least 91% of customers check their email every day. Not just checking alone, but it is also a fact that emails attract more attention from the user than other social media platforms.
There is a lot of spam in email inboxes, but whatever would make a person open one out of the limitless spam would be a message worthy of attention. Besides, emails are not like other social media platforms where you get tons of notifications every second.
Lastly, email is more formal for communication than most other social media platforms.
It stays forever: Other social media accounts can get suspended or deleted at any time, commonly without prior notice. However, your email list belongs to you and nothing or no one can take them away from you. This is safe and ideal for business purposes due to the security of files.
Easy Conversion: From statistics, people who buy products through their email spend 138% more than those that do not receive email offers. It is no surprise that the ROI value of email marketing is 3800%. Some might say that social media converts better; that’s only if you don’t know that the average order value of an email is 3X higher than social media.